I design and build digital systems.
End-to-end systems — from interfaces and APIs to infrastructure and delivery.
Web platforms, internal tools, SaaS products, and editorial systems.
Architecture-first thinking. Judgment always human.
Projects
Selected systems I've designed, built, and evolved — across products, clients, and internal tools.
How I work
Most system failures are predictable — if you're willing to look.
This is the sequence I follow, not a rigid framework.
This usually results in production-ready web systems that can be understood, extended, and maintained over time.
Philosophy
Calm is not a lack of ambition.It's a strategy.
Signal vs Noise
Fast systems break quietly.
Loud systems hide problems.
Intentional Complexity
Calm systems make behavior visible.
I design for clarity, traceability, and steady evolution — so systems can be understood, trusted, and improved.
Fast systems break quietly.
Loud systems hide problems.
Calm systems make behavior visible.
I design for clarity, traceability, and steady evolution — so systems can be understood, trusted, and improved.
My job is to design systems that age well.
BBS AI is simply how I work today — human judgment, consciously augmented by AI where it adds clarity.
Currently thinking about
AwardPlex
A fully self-onboarding awards management system designed to remove friction entirely.
No sales calls. No hand-holding.
Organisers set up, run, and manage awards end-to-end on their own.
Focused on clarity, structure, and calm execution.
Currently in active development
Explorations
BBS Khabri
A deliberately designed system for building news websites — where structure comes first, noise is filtered out, and editorial intent stays visible.
Arcade
Exploring something new in the gaming space.
Less about scale.
More about curiosity.
An experiment in building for play.
Details intentionally withheld.